The sale calendar
Wait for the sale, or don't.
Sephora Cyber Week is expected to start November 21, 2026, based on a RetailMeNot projection, via MSN; Sephora has not announced dates yet. Discounts: Early access 30% from November 21. Most US fragrance discounts cluster around a few retailer events. Every date here links to its source; projections are marked expected until the retailer confirms.
In your calendar app: subscribe to calendar.ics (confirmed and expected dates).
Black Friday and Cyber Week, every store in one place
Black Friday 2026 board→Cyber Week 2026 board→Is Black Friday a good time to buy perfume?→
Expected Nov 21, 2026 to Dec 3, 2026
In 10 days
30 to 50% off selected brands
ExpectedUlta Beauty
Ulta Beauty Black FridaySource: Krazy Coupon Lady projection (Ulta's 2026 sale schedule), checked Oct 17, 2026
Expected Nov 22, 2026 to Nov 29, 2026
In 11 days
40 to 80% off across the store, fragrance included; up to 50% off fragrance in 2025
ExpectedSephora
Sephora Fragrance For AllSource: RetailMeNot projection, via MSN, checked Sep 27, 2026
Expected from Dec 4, 2026
In 23 days
20% off full-size fragrance
ExpectedUlta Beauty
Ulta Jumbo Love EventSource: Krazy Coupon Lady projection (Ulta's 2026 sale schedule), checked Oct 17, 2026
Expected Dec 25, 2026 to Jan 24, 2027
In 44 days
30 to 45% off liter-size hair care
ExpectedSephora
Sephora After-Christmas SaleSource: RetailMeNot projection, via MSN, checked Sep 27, 2026
Expected Dec 26, 2026 to Jan 1, 2027
In 45 days
Extra 20% off sale items and gift sets
ExpectedUlta Beauty
Ulta Love Your Skin SaleSource: Krazy Coupon Lady projection (Ulta's 2026 sale schedule), checked Oct 17, 2026
Expected Dec 27, 2026 to Jan 16, 2027
In 46 days
50% off select skincare, different products each day
Dates not announcedUlta Beauty
Ulta Early Black FridaySource: MSN, Ulta's 2026 sale calendar, checked Sep 27, 2026
Last year: Oct 26, 2025 to Nov 22, 2025
Up to 40% off in 2025
Dates not announcedAmazon
Amazon Black Friday Week and Cyber MondaySource: Amazon's own newsroom (2025 dates), checked Oct 3, 2026
Last year: Nov 20, 2025 to Dec 1, 2025
Up to 50% off select luxury fragrance in 2025
Dates not announcedMacy's
Macy's Black Friday WeekSource: Macy's 2025 press release (Business Wire), via Yahoo Finance, checked Oct 3, 2026
Last year: Nov 23, 2025 to Nov 30, 2025
30 to 50% off select beauty and fragrance in 2025
Dates not announcedWalmart
Walmart Black Friday DealsSource: Walmart's own newsroom (2025 dates, its second Black Friday event), checked Oct 3, 2026
Last year: Nov 25, 2025 to Nov 30, 2025
Up to 60% off top brands in 2025, not fragrance-specific
Dates not announcedFragranceX
FragranceX Black FridaySource: Blacker Friday's FragranceX page (2025 start date; not a page from FragranceX), checked Oct 3, 2026
Last year: Nov 25, 2025
Up to 80% off select fragrances in 2025
Dates not announcedMacy's
Macy's Cyber MondaySource: Macy's 2025 press release (Business Wire), via Yahoo Finance, checked Oct 3, 2026
Last year: Nov 30, 2025 to Dec 1, 2025
Not stated for fragrance in 2025
Dates not announcedUlta Beauty
Ulta Beauty Cyber MondaySource: Blacker Friday's Ulta page (2025 dates; not a page from Ulta), checked Oct 3, 2026
Last year: Nov 30, 2025 to Dec 2, 2025
Online only in 2025
Past events (4)
EndedUlta Beauty
Ulta Beauty Fall HaulSource: MSN shopping coverage of Ulta's Fall Haul, checked Sep 27, 2026
until Oct 3, 2026
Up to 30% off selected items
Oct 6, 2026 to Oct 7, 2026
Varies by item; Prime members only
EndedPerfumania
Perfumania Black Friday Fragrance DealsSource: Perfumania's own Black Friday page, checked Oct 17, 2026
from Oct 14, 2026
Bundle deals, buy one get one 50% off select body sprays, gift sets up to $48 off
Oct 30, 2026 to Nov 9, 2026
Rouge 20%, VIB 15%, Insider 10% by Beauty Insider tier
Every date has a source
Confirmed means the retailer (or its own newsroom) published it. Reported means the press reports it, usually a sale already running. Expected means a third party projected it, and we say who.
Discount off what?
A tier discount comes off the retailer's own price, usually the brand's list price. Discount stores are often lower than that every day.
The deal check
When a sale starts, each bottle's sale price is judged against its 90-day typical and low from before the sale, and the cheapest other store.