Dates not announcedUlta Beauty
Ulta Early Black Friday
Ulta Early Black Friday dates for 2026 are not announced yet. Last year it ran October 26 to November 22, 2025. Depth last time: Up to 40% off in 2025. Source: MSN, Ulta's 2026 sale calendar.
Source: MSN, Ulta's 2026 sale calendar, checked Sep 27, 2026
- When
- Last year: Oct 26, 2025 to Nov 22, 2025
- Discount
- Up to 40% off in 2025
- Last year
- Oct 26, 2025 to Nov 22, 2025
One reminder
Tell me before it starts.
With the link to this deal check, so you can see which bottles are really cheaper. If the date moves, the reminder moves with it.
No. 01/The deal check
Is it a real deal?
A sale price is only a deal if it beats what the same bottle usually costs. We judge each bottle against its own price history, not against the list price.
- 1The sale priceEach bottle's price at Ulta Beauty while the sale runs, from Ulta Beauty's own product feed.
- 2Its typical price before the saleThe median and the lowest of the bottle's daily best price across tracked US stores in the 90 days before the sale started, so the sale can't make itself look good.
- 3The cheapest store that dayIf another store sells the same bottle for less on the same day, the sale is not a deal, whatever the percentage says.
No. 02
Questions and answers
When is the Ulta Early Black Friday in 2026?
Ulta Early Black Friday dates for 2026 are not announced yet. Last year it ran October 26 to November 22, 2025. Depth last time: Up to 40% off in 2025. Source: MSN, Ulta's 2026 sale calendar.
Is the Ulta Early Black Friday worth it for fragrance?
Only if the event price beats what the same bottle usually costs. EauIndex compares each fragrance's Ulta Beauty event price with its typical and lowest price across US retailers in the 90 days before the sale, and with the best price elsewhere that day. A bottle is a real deal only when the event price is at or near its 90-day low and no other store is cheaper.
Can I get a reminder before it starts?
Yes. Leave your email and we send one reminder two days before the first discount, once the dates are announced.
Also on the calendar
Other sales
On nowUlta Beauty
Ulta Beauty Fall HaulSource: MSN shopping coverage of Ulta's Fall Haul, checked Sep 27, 2026
until Oct 3, 2026
Up to 30% off selected items
Oct 6, 2026 to Oct 7, 2026
In 8 days
Varies by item; Prime members only
ExpectedSephora
Sephora Holiday Savings EventSource: RetailMeNot projection, via MSN, checked Sep 27, 2026
Expected from Oct 30, 2026
In 32 days
Rouge 20%, VIB 15%, Insider 10% by Beauty Insider tier
Expected Nov 21, 2026 to Dec 3, 2026
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30 to 50% off selected brands