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Retailers

Who sells it, and how.

Authorized retailers buy from the brand. Discounters source genuine stock elsewhere and usually sell for less. Both are listed, labeled, and ranked only by price.

Authorized

  • Buys from the brand or its official distributor
  • Full retail price, sometimes less in store-wide sales
  • Brand gifts with purchase and warranties apply
  • Examples: Sephora, Ulta Beauty, Nordstrom, Macy's

Discounter

  • Sells below the brand's list price and does not claim to be an authorized retailer
  • Usually 20 to 45% below list
  • Brand gifts and warranties may not apply; batch codes can be older
  • Each store's own statement about its sourcing is quoted on its page

Every retailer we track

The stores