Hero Eau de Toilette
$99.95100 ml, $1.00/ml0.0%
Lowest in-stock US price, at Perfumania DiscounterNov 11, 202630-day returnsFree shipping over $59
We may earn a commission when you buy through links on this page. It never changes the order of prices.
The verdict
90 days, US stores
Buy nowTypicalWait
$99.95 today vs $99.95 typical over 90 days.
The cheapest in-stock Hero Eau de Toilette 100 ml in the US today is $99.95 at Perfumania, or $1.00 per ml. That is in line with its 90-day typical price. Prices checked Nov 11, 2026.
Before a full bottle
Try it first.
No blind buys: smaller ways to live with Hero for a week before you commit.
Decants
Scent Split
Decants from $3.99
1, 2, 5 and 9 ml sprays poured from full bottles; price varies by fragrance.
Decanted by Scent Split, not by the brand.
Search Scent Split →Source, checked Sep 27, 2026Samples
MicroPerfumes
Sample vials and travel sprays
0.75 ml vials, 5 and 10 ml travel sprays; vials about $3 to $11.
Rebottled by MicroPerfumes, which says it has no agreement with the brands.
Search MicroPerfumes →Source, checked Sep 27, 2026Subscription
Scentbird
8 ml a month, $17.95
A monthly subscription: one 8 ml atomizer a month ($2.24 per ml), first month $8.97. Cancel any time; check the catalog for this scent.
See the subscription →Source, checked Sep 27, 2026
Decants and samples are poured or rebottled by these shops, not by the brand. Prices and stock vary by scent; check before you buy.
Sizes and prices
- 50 ml 1.7 ozno price yet
- 100 ml 3.4 ozBest value$99.95at Perfumania, Nov 11, 2026$1.00/ml
Sizes in fl oz are the labels on US boxes. Perfume oz to ml chart
Price per ml uses the size printed on the box. Testers, unboxed bottles and gift sets never set the headline price. No brand list price: Burberry's US store can't be read, so prices here are store prices from Perfumania and The Fragrance Outlet's product feed.
Is it a deal?
Saw Hero somewhere else?
Type the price from any store, a sale or a discounter. We compare it with the brand's US list price, with store prices over the last 90 days once we have 30 days of them, and with the next dated sale.
Where to buy
We may earn a commission when you buy through links on this page. It never changes the order of prices.
Perfumania
100 ml · Discounter
As of Nov 11, 2026 · 30-day returns · Free shipping over $59
In stock (checked Nov 11, 11:02 AM ET)
$99.95Perfumania's “was”Shop →$140$1.00/ml
The Fragrance Outlet
100 ml · Discounter
As of Nov 11, 2026
In stock (checked Nov 11, 11:01 AM ET)
$132.99The Fragrance Outlet's “was”Shop →$140$1.33/ml
Perfumania
50 ml · Discounter
As of Nov 11, 2026 · 30-day returns · Free shipping over $59
Sold out at Perfumania (checked Nov 11, 11:02 AM ET)
$85.95Perfumania's “was”Shop →$116$1.72/ml
The Fragrance Outlet
50 ml · Discounter
As of Nov 11, 2026
Sold out at The Fragrance Outlet (checked Nov 11, 11:01 AM ET)
$111.99The Fragrance Outlet's “was”Shop →$116$2.24/ml
Also check Amazon
Amazon
Search results for Hero Eau de Toilette, 100 ml
We don't track Amazon prices, so none is shown or ranked here. Look for sold by Amazon or by the house itself.
As an Amazon Associate we earn from qualifying purchases.
Gift set vs the bottle
The Fragrance Outlet gift set: $140.99, $8 more than the 100 ml bottle alone at The Fragrance Outlet ($132.99), adds 1 piece. Prices Nov 11, 2026.
Before a full bottle
Try it first.
No blind buys: smaller ways to live with Hero for a week before you commit.
Decants
Scent Split
Decants from $3.99
1, 2, 5 and 9 ml sprays poured from full bottles; price varies by fragrance.
Decanted by Scent Split, not by the brand.
Search Scent Split →Source, checked Sep 27, 2026Samples
MicroPerfumes
Sample vials and travel sprays
0.75 ml vials, 5 and 10 ml travel sprays; vials about $3 to $11.
Rebottled by MicroPerfumes, which says it has no agreement with the brands.
Search MicroPerfumes →Source, checked Sep 27, 2026Subscription
Scentbird
8 ml a month, $17.95
A monthly subscription: one 8 ml atomizer a month ($2.24 per ml), first month $8.97. Cancel any time; check the catalog for this scent.
See the subscription →Source, checked Sep 27, 2026
Decants and samples are poured or rebottled by these shops, not by the brand. Prices and stock vary by scent; check before you buy.
Price history
$99.95lowest in stock, Nov 11, 2026typical $116.47
Lowest recorded for 100 ml: $70.95 on Oct 9, 2026. Tracking since Sep 29, 2026.
Price alert
Name your price for Hero.
We check every tracked US retailer each day and email you once when it happens.
The composition
The brand does not list notes for this fragrance on its own site, so we don't either.
- House
- Burberry
- Concentration
- Eau de Toilette
- Family
- Woodyfrom declared dupe links, checked against its notes
- Marketed as
- masculine
Burberry's own US store can't be read by our fetcher, so the name, concentration and sizes on this page come from Perfumania's product feed, checked against several of the retailer's listings and its product description.
Sources: retailer product feeds
Alternatives to Hero
Dua Fragrances
Lionheart Extrait de Parfum$0.97/mllist price
Dua Fragrances says:
Inspired by the legendary Burberry’s Hero
sourceShop at Dua Fragrances →The brand's own site
Oil Perfumery
Impression of Burberry - Hero Perfume OilPrice not listed
Oil Perfumery says:
Impression of Burberry - Hero
sourceShop at Oil Perfumery →The brand's own site
Dupes listed here are the dupe brands' own statements about what inspired them, quoted with a link to the source. EauIndex does not claim any two fragrances smell the same. Neither EauIndex nor these brands are affiliated with the original fragrance house. Brand names are used only to identify products. All alternatives
Questions and answers
What is the cheapest price for Hero Eau de Toilette right now?
The cheapest in-stock Hero Eau de Toilette 100 ml in the US today is $99.95 at Perfumania, or $1.00 per ml. That is in line with its 90-day typical price. Prices checked Nov 11, 2026.
Which size of Hero Eau de Toilette is the best value?
The 100 ml bottle is the best value per ml at today's lowest retailer prices: $1.00 per ml. Price per ml uses the size printed on the box.
Is now a good time to buy Hero Eau de Toilette?
Prices are typical right now. $99.95 today vs $99.95 typical over 90 days.
What is the lowest price Hero Eau de Toilette has been?
The lowest in-stock price we have recorded for the 100 ml bottle is $70.95, on Oct 9, 2026. Tracking began Sep 29, 2026.
What are the dupes for Hero Eau de Toilette?
Dua Fragrances describes Lionheart as inspired by Hero ($0.97 per ml); Oil Perfumery describes Impression of Burberry - Hero as inspired by Hero. These are the dupe brands' own statements; EauIndex and those brands are not affiliated with Burberry.
Is the Burberry Hero gift set worth it?
The Fragrance Outlet gift set: $140.99, $8 more than the 100 ml bottle alone at The Fragrance Outlet ($132.99), adds 1 piece, so the extras cost $8. Prices Nov 11, 2026. EauIndex compares a set only with the same store's price for the same bottle on the same day. 2 Burberry Hero gift sets compare today; this is the best value.